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Questions worth asking
What we do, what we won't promise, and how working with us runs. If your question isn't here, email us.
Is this just SEO with a new name?
Partly. Many of the fixes overlap with good SEO: being easy to crawl, consistent listings, clear pages. The difference is what we measure. We record what the AI says about you, and judge every fix by whether that answer changes.
Can you guarantee the AI will recommend me?
No, and nobody honestly can. We record every question, run and answer, make the fixes the evidence supports, and show you what changes. We guarantee the measurement and the work, never the placement.
Which AI answers do you measure?
Five as standard: Google's AI Overviews, ChatGPT, Gemini, Perplexity and Microsoft Copilot. That is where we start, not a limit. If your customers use another AI, such as Claude or Google's AI Mode, tell us and we'll record that one too, reported the same way. Perplexity answers are recorded through its API, which can differ slightly from the app. Each AI is reported separately, never blended.
How is the free finding different from a “free audit”?
It arrives before we speak, and it is a record of real answers, not a score or a sales deck. No call needed.
What is in the free finding?
Three questions your customers ask, each put to five AIs (Google AI Overviews, ChatGPT, Gemini, Perplexity and Microsoft Copilot). You get every answer word for word with the sources it used, who was named instead of you, and the top reasons you are missing. The £295 audit adds several runs per question, so you can see how much the answers vary. Our Leeds example shows the format; it is an original example we recorded ourselves, not a client result.
Do you lock me into a contract?
No. The ongoing programme has a short agreed review period, never a 12-month tie-in.
What happens after I sign up?
A kick-off call on day 0 to agree the questions and what success looks like. We set everything up in week 1, record a baseline and rank the fixes in weeks 2–3 with a 90-day plan you sign off, and the first fixes go live in week 4.
Do I keep ownership of my accounts?
Yes. You keep ownership of every account we set up.
Can my own developer make the fixes?
Yes. Ask us about a monthly re-record (£195/mo): every month we re-record the same questions on five AIs and send the raw answers, what changed and a fix list your developer or agency can act on. We don't touch your site. Cancel any month.
Do you need access to my website?
Not for the free finding. Most fixes are changes to your site, so for paid work we ask who can edit it: you, or a developer or agency.
Who is this for?
Firms where one client is worth hundreds or more: surveyors, solicitors, accountants, clinics, architects and specialist trades.
Something else? Email hello@whattheaisaid.com
No call needed
See what the AI says about you
Tell us your business and town. We'll record your buying questions and send your finding, free. No call needed.