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Example finding · Leeds, party wall

What the AI told a homeowner looking for a party wall surveyor in Leeds

Nine Google AI Overview answers, word for word, then the same questions on ChatGPT, Perplexity, Gemini and Copilot. We follow one firm, shown as [Firm B], through every one: when it was named, what was said about it, and which sources the answer leaned on.

Recorded 15–16 Oct 20263 questions × 3 runs × 5 AIsGoogle AI Overview · ChatGPT · Perplexity · Gemini · CopilotWhat you can rely on ↓Example

Nine Google answers. Pick one to read it word for word.

Each button shows where that answer put [Firm B]

Google AI Overview ·

Sources this answer cited

    Across all nine Google answers

    Named in six. First in two. Gone for the RICS question.

    Who was named

    Each dot is one answer, grouped by question.

    FirmQ1 · Q2 · Q3Named

    Where the answers got it

    Answers that cited each source, out of nine. Green is a page about [Firm B].

    Same questions, five AIs

    ChatGPT named [Firm B] in six of nine answers, as often as Google. Gemini, four. Perplexity and Copilot never did.

    The same three questions, asked three times each: Google, ChatGPT and Perplexity on 15 October, Gemini and Copilot on 16 October. Each AI is counted on its own, never blended. “Named first” means [Firm B] was the first firm in the answer.

    Was [Firm B] named?

    Each dot is one answer, grouped by question.

    AIQ1 · Q2 · Q3Named

    Where each AI got it

    Top sources, answers out of nine. Green is a page about [Firm B].

    Perplexity was recorded through its official API, which can differ slightly from the app. ChatGPT answers were recorded from chatgpt.com, Gemini answers from gemini.google.com, Copilot answers from Bing's Copilot.

    The other 36 answers. Pick an AI, then a run.

    Word for word, same redactions as Google's

    ·

    Loading the answers…

    Sources this answer cited

      Verbatim, with the same redactions as the Google answers. We removed citation numbers, links, images and the AIs' own buttons and form fields. The grey tags show the source the AI attached to that line.

      Fact check · [Firm B]

      The AI isn't sure where [Firm B] is

      Address given, in answers that named [Firm B]

      Same firm, two addresses. One answer gave both.

      Counts are answers, not mentions. Real addresses withheld on this public example; your finding shows them.

      Repeated about [Firm B]

      What the answers kept saying, in their words.

        What we'd fix first

        Three fixes, each tied to what the answers did

          What you can rely on

          45 answers, 320 source links, one firm followed through every one

          Four promises every finding keeps. Next to each is what it meant in this recording.

            Scope. Three questions, three runs, five AIs. All 45 answers are shown above in full: Google's nine in the first explorer, the other four AIs' 36 in the five-AI section. Counts are counts, not scores.

            Answers move. An earlier, smaller recording of the same questions on 14 Oct surfaced mostly directories and national firms. That's why a finding is several runs, not one snapshot, and why clients get the same questions re-run every month. After a fix, a change only counts once the search engines have re-read the page.

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